Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Maternity Clothes – Buying Maternity Clothes Online

Here is a sampling of the best maternity shops online. You'll unduly find one or several that match your budget and style! Remember to feel good it helps to look good, so why not indulge in a maternity outfit or two?

BabyStyle

http://www.babystyle.com

In this store you'll find maternity fashions at reasonable prices, with free shipping on large orders! Babystyle also offers a selection of what they call 'transition' maternity wear … clothes you can wear after the baby comes but before you are ready to fit back into your pre-pregnancy clothing!

Motherhood

http://www.motherhood.com

This is another great maternity stop for moms looking for well-priced maternity clothes for all seasons. Motherhood contains a comprehensive selection of maternity wear and nursing items for moms young and old alike.

Bella Blu

http://www.bellablumaternity.com

Designer maternity fashions for the fashion conscious mother. If you are looking for something hip and stylish, check here first!

Mom's Maternity

[http://www.momsmaternity.com]

This store features maternity clothes, lingerie and more for tall, petite and plus sized women.

A Pea in the Pod

http://www.apeainthepod.com

Slightly more expensive maternity clothes and accessories. Considered one of the more popular maternity outlets.

Mimi Maternity

[http://www.mimmaternity.com]

Fashionable maternity clothing for hip mothers everywhere.

Maternity Mall

http://www.maternitymall.com

Features maternity fashions from a variety of top label and designer maternity fashion providers.

Do not forget many traditional retailers also offer a wide selection of exceptional maternity wear and clothing. The stores listed below carry traditional and maternity clothes for fashion and budget conscious moms. Here are some other places you should consider when shopping for maternity wear:

Target – http://www.target.com

Old Navy – http://www.oldnavy.com

Gap – http://www.gap.com

If you are really looking to save dollars, you should consider buying second hand maternity wear online. E-bay is one of the world's largest online auction houses, and here you'll find literally thousands of choices when it comes to maternity wear. Most sellers will post pictures of the assorted clothing they have for sale, and very often you will find designer maternity items at a fraction of the cost a retailer would sell them for.

What to Buy?
Are you wondering what your maternity ward should contain? Although women have varying preferences and styles, there are a few items that every woman should have in her maternity wear closet. Among these include:

– Jeans

– Pair of black or khaki slacks

– One skirt or dress

– Variety of Maternity T's and Tops

– Maternity Bra

You may or may not have to buy maternity underwear. While some women find the support in these comforting, others find that traditional bikini underwear purchased a size or two larger than normal work just as well, and are less expensive and come in more colors and styles.

You will find that your breasts are growing through your pregnancy. A good maternity bra is recommended. You should buy a bra that allows a little room for expansion however, as your breasts will likely inflate even more when they fill with milk close to delivery.

Remember that as a pregnant woman you deserve to look and feel your best. Don 't hesitate for a moment to pamper yourself and purchase a few items that will not only help you look great, but will help you feel great during your pregnancy.

What To Anticipate From SEO In 2015

Often times a year search engine optimization may have changes created to it. Constant algorithm changes from Google have ensured new techniques are needed all the way for SEO purposes. Fresh optimization strategies are typically rising. Anyone who wants to be a professional inside the SEO process is dedicated to constant learning so as to keep track of the modifications.

So what on earth trends will shape SEO's future in 2015? Some of the changes that began in 2014 continue to evolve, allowing for better website optimization and more effective internet marketing techniques.

Mobile Optimization is a Growing Section of the Future

Companies have an excellent ability to improve SEO positioning by optimizing their websites for mobile browsers, such potential will never be fulfilled if companies have not made the desired optimization.

Statistically, four-fifths of clients in America buy online via smart phone. The truth is, in 2014 mobile browsing actually overtook desktop computer usage. The prevalence of smart phones, including tablets and smartphones, will probably still increase. Because of this 2015 will clearly become the year of mobile design.

It has all come down to get responsive pages how the target market can appreciate and value. Similar to other online interactions, mobile users are looking for a confident experience, but this require is particularly critical. Few mobile visitors will return to a web site that's anything less than perfectly functional.

Keywords: Not As Important As They Was Once

In past years, keywords were a central focus for online content. In the last couple of years, this has changed rather dramatically.

In the future, the entire connection with visitors, in addition to quality content, will help towards building an online reputation. Keyword density has ceased to be a determining consider search engine ranking. It now will depend on the caliber of that content and the way much relevant information it really provides.

Nowadays, people aim to develop more personal relationships with websites and brands. Among the finest ways to attain this goal is through excellent content. Premium quality, well-written and different content results in higher engagement with readers. Consequently, the better time spent exploring a web site, the higher the influence on internet search engine positioning will probably be.

Multimedia Content Gets To Be More Important

Multimedia has developed into a SEO state in the modern age and certainly will continue to be so together with traditional text.

For modern, fast-paced Online users, multimedia features (not merely videos but also slide shows and infographics) represent an excellent way to skim a site's message quickly. Consequently, individuals are drawn to images, videos, infographics and slide shows, in contrast to large bodies of text.

Using multimedia content is the best way to entice website visitors to stay on the webpage. Every video has the chance of going viral. Videos are widely shared on social networking. When content gets a lot of likes and shares, it gives a different way of growing rankings because search engine listings also now consider social signals within their algorithm.

Anyone not aboard with multimedia content needs to give it a try in 2015. This is certainly the best way to see massive improvements with search engine ranking positions.

SEO has changed to be greater portion of a content, and viewer experience oriented technique. The websites that may do the best in 2015 are the types offering visitors together with the information, features and merchandise they seek. The quantity of individuals looking for information online will keep growing now and in to the future. To make use of this market, be aware of the most recent SEO and marketing trends to ensure some pie will be had.

Home Business – How to Master Life and Work All at Once

They say that money is useless if you have lost every source of happiness in this world for the love of it. You can never buy happiness or fulfillment. But there are actually ways that you can learn how to achieve happiness and success in work and in life, all at the same time!

Here are ways on how to master both life and work without sacrificing one for the other …

First, it should be clear to you that your decisions could actually count against your personal life if you have done so poor in making choices.

For the past years in your career, have you experienced any of these downsides? If your answer is yes, you may actually be experiencing more serious problems that will indeed surface in the later years in your career, which can turn out to be disastrous for most people. Therefore, getting to the core of the problem as early as now will give you more time to think and act.

Similarly, what can be best expected from success stories that we hear online is the fact that they are intended to inspire people and persuade them to act, not tomorrow, but today.

If you happen to be fond of collecting these success stories, you will notice that every story features a unique obstacle, which they have been confronted with in the midst of their successful business lives.

The complications, however, is not the highlight of the story, but it is the point where the person decides to rise and do something with his business ordeal.

It will probably never be easy to sort things out in just one seating, but the inspiration that many people have started to manage both work and personal life positively could really get us somewhere near to making success stories of our own lives.